Lecture+02+-+Sept+17

- correlation is not causation à x /= y - there are different schools - 2 step model of priority à it is not uni-directional - ie. sender-receiver model à it looks at other opinions before the message get to the end à not as simple as the hypodermic needle effect - cultivation theory - analysis on the content of use à intereactions of stakeholders à doesn’t look at precise measurement à doesn’t go toward global principles - problems with cultural studies: sometimes too specific on a culture that is too small/'insignificant' to the masses, leading people to say, "who cares?" - radio and internet is are examples of a mass media à for communication and defense à turned into mass media à the change of society - media is a basic economic force à quantity - demassification: small groups; not mass media - "new media" is not a chronological term; Manovich defines it as incorporating form and structure à distribution thing à explicitly digital
 * __Lecture 02 - Sept 17: Media Analysis__**
 * facebook à you know a lot of people who aren’t your favourite friends, but at least you get new information
 * problems with demassification: identity theft?, ethical issues (e.g. making a 'white supremacy' group)