Lab+5

=Do you see that conventional means of mass media advertising can translate into Second Life? Provide reasons why or why not? = No it cannot. This is because people feel that they expect second life to be something it isnt. In the link provided, we are told that second life has an 'oft-clunky interface' and even though there were many registered to use second life, they were pretty inactive.According to some second life users, ' it was too much, too early. "It's an experiential, experimental type of place'. Second life is a new type of marketing and people have to adjust to it. Therefore second life being a new attraction cannot used old conventional means of mass media advertising. Many people thought they could do that and thats why there was a large number of people who stopped using second life after it proved not to be of benefit to them.