Cell+Switch


 * Group Resume**

**Dana Petersen** Contact Info: E-mail: __dmpetersen@gmail.com__  || **Academic:** Human Communication and Technology Specialist **General** Public Relations and writing || **Lillian Amibor** Contact Info: E-mail: __lilliana.amibor@utoronto.ca__ || **Academic:** Double Major in CCIT and Industrial Relations **General:** Reseach and Writing || **Niya Kabir** Contact Info: E-mail: __niya.kabir@utoronto.ca__ || **Academic:** Human Communication and Technology Specialist and Political Science Minor **General:** Research and Writing || Helen Orvis __h.orvis@utoronto.ca __ || Academic: VCC General: familiar with flash, illustrator, dreamweaver, loves online comics, is passionate about equal rights || technological support and research || **Written Proposal** The possible name for our culture jam/social influence will be Cell Switch//.// We have chosen to address this as a culture jam and social influence campaign because we intend to influence the public to change their consumption tendencies by culture jamming the messages in the media that - that if its not new, its OBSOLETE. **Description** This project will focus on an audience between the ages of 13 and 18 by examining their consumer tendencies toward cellphones. We will accomplish this by approaching the subject from several points of view. First we want to look at the environmental point of view. How does this audience dispose of their cellphone? What environmental effects does the consumerism of this audience have on the environment? Second we want to look at this from a corporate point of view. How are companies addressing the fact that their cellphones have a less then 6 month lifespan and can not simply be thrown away. Third we want to look at this from a dealer point of view. What can companies like Bell and Rogers do for youth who will constantly be upgrading their phones? And finally how will we communicate these messages to our audience?
 * writing skills, public relations and promotions background that will help the project flourish. ||
 * I enjoy travelling and participating in new, challenging and exciting experiences.
 * I love spending time with family and friends
 * Creative and expressive writing
 * Interacting with groups
 * Public speaking
 * Basic computer knowledge ||
 * Familiar with general PC Applications and Photoshop
 * Community building, public speaking
 * Enjoy reading and writing
 * Passionate about advocating on behalf of social issues ||

**Goals** || **Objective** || To increase the number of refinished cellphones that are sent to developing nations by 5% || to organize cell phone drives in high schools and middle schools || To change the views of youth between the ages of 13 to 18 on consumerism of cellphones || using tools like youtube create a viral buzz || To change the current model used by dealers to youth to include a leasing or renting option as well as an exchange option || send out press releases and hold conferences for dealers || To begin a cellphone drive at schools for youth to have an outlet to give back their cellphones || contact schools and organized cellphone drives around the holidays when students may receive new cell phones || communicate the messages of anti-consumerism to our audience || use social media || **Our audience** The audience we are targeting is youth between the ages of 13 to 18. The reason we are targeting these people is because the youth are bombarded with two strong messages, consume and new and latest products, and go green. We want to positively influence this audience through several angles. **Key messages**

**Content** || **Medium** || viral video of cellphone consumption || YouTube || Facebook || Twitter || Schedule

**Date** || **Task** || **Completion** || November 9th || Activate social media outlets: YouTube, Twitter, Facebook (research high school networks within Facebook) ||  || November 12 || Film You Tube video ||  || November 12 || Facebook and Twitter Questionnaire || || November 13 || Letter to cell phone companies and service providers regarding their willingness to join our campaign ||  || November 19th || Gather statistics on cell phone market consumerism ||  ||