Lab+7



The ‘iSuck’ ad is meant to lightly satirise Apple Inc.’s near-constant focus on aesthetics and marketing instead of the functionality of their technology. This ad focuses on their new iPod devices’ perplexing, near-impractical size. Due to the iPod’s impractical design, the device looks flimsy and easy to misplace (and possibly edible to a small child, of course!). Apparently, the way to go for the iPod’s marketing: make it smaller and thinner, thus making it more aesthetically pleasing.

__Group Members:__ Jessica Ross Brian Nzomo Etienne Bruchet Naveen Karim